Successful Marketing in Emerging Markets
Successful Marketing in Emerging Markets
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A practical guide for marketers in emerging economies
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Successful Marketing in Emerging Markets is designed and developed to be a “Practical Guide” for marketers working in emerging economies or intending to do so. It provides a very comprehensive approach across a wide variety of marketing topics, from practical logistics to social and cross-cultural issues. The multifaceted nature of the book means that it will appeal to those readers who want and need only a certain topic, such as distribution, communication or crosscultural marketing, as well as those who want to develop an integrated, holistic and culturally-sensitive marketing approach.
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Download your full marketing plan
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Download your Powerpoint written document, the foundation of a solid strategy, in order to help you detail key actions to achieve your marketing objectives.
